Co-Pilot, Business Partner, Personal Assistant — AI goes by many names today, along with all its linguistic variations. In the hands of a skilled, thoughtful professional, AI becomes a magical force and hidden magic. Fast, simple, convenient. But one wrong step left or right, and the whole plane crashes.
PR Prompts to Help You Out
📟 Think like a PR specialist: Create a step-by-step PR activity plan for [NN]. Detail all activity types, analyze industry events, add real event dates.
📈 Analyze [NN]’s target audience, describe interest areas for each segment.
📋 Act as a strategist: Describe structure and content for [NN]’s corporate/personal blog. Add lead + 5-point structure to each topic.
🌏 Imagine you’re a PR manager — propose 3 PR strategies for [NN] at 3, 6, and 9 months. Detail steps and budget for each.
📰 Create a matrix of promising external comms channels for [NN]. Add topics/angles. Generate publishing calendar.
📽️ Propose an ad video script for [NN]. Describe product/service usage, invent unique selling point. Plan timeline and budget.
Prompts work great with any AI. But here’s the catch. Yes, there was one after all.
- Key Mistake — No Quick Learning. Still training GigaChat that my flagship client Greener Relocation focuses on individual migration strategies based on big data and personalized criteria selection — not eco-friendly moves in biodegradable packaging to reduce planetary carbon footprint. Nice idea, but not ours. Not yet.
- AI Makes Tons of Detail Errors, so fact-checking becomes an inseparable companion for AI networking fans. Don’t want suggestions like integration with government structures or international projects for my geological guide client — which is, softly speaking, nearly impossible at zero brand awareness stage.
- AI Needs Training to see your company or speaker in the right role and industry. Or constant reminders with [NN] focus and key sector. Last year we built a creative community around YanService auto shop in Kratovo, but never trained AI on our goals — it stubbornly thinks we held car diagnostics lectures instead of book clubs and parties.
- Predictability. Real Pain. Great for theories and basics (cheap knowledge refresh), but you know the “desired channels” for any B2B project will always be RBC, Kommersant, and Forbes.
- Some Events/Conditions Are Made Up, Slogans Over-Polished. For Greener Relocation I got: “Your perfect move starts here.” Cute, but… so does your ideal auto shop or geological guide :) Usually I prompt “suggest 50+ variants” — then words play with richer meanings.
Use AI wisely — leverage virtual assistants for brainstorming and quick training when needed. General plans, project budget calculations, strategic direction — these can safely be entrusted to your artificial partner. For everything else, turn to specialists. No one can replace sensitive human communication and live dialogue for discovering new ideas and meanings.
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Q85 Media
Beyond AI: 12 ½ Skills of Future Communications
